Increase Your Website's Visibility & Brand Engagement

e-commerce

 B2B 

E-commerce means the exchange of electronic products, services, or information between businesses rather than between businesses and consumers. Examples are online directories, product, and supply exchange websites that enables businesses to search for products, services, and information & to initiate transactions through e-procurement interfaces.

 B2C

B2C is the retail division of e-commerce on the internet. It’s when businesses sell products, services, or information directly to potential consumers. The name was popular during the dot-com boom of the late 1990s, when online merchants and sellers of products were a novelty.  Today, there are countless virtual stores and malls online selling all types of consumer goods. The most recognized example of these sites is Amazon & Flipkart, which dominates the B2C market.

Experience design at sales

E-commerce is one of the biggest growing sectors in the current market. E-commerce marketing is become the need of this digital era because people like the trend of online shopping, as they can quickly make purchases at home through a range of services and products. Online shopping has simplified the choice to buy a product or service with minimal effort and make online payments using a secure method.

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E-Commerce optimization

E-commerce optimization is a holistic strategy for improving your website and enabling visitors to easily turn into customers. From navigation and design to content and product information, everything on your website should be purposely leading users towards the end goal: purchasing your products or services. With conversion rate optimization being such a detailed process, it’s hard to know what might need to change or be added without performing a thorough CRO audit. With over 10 years of experience in both web design and SEO, our team has the knowledge and tools to improve your website and ultimately your customer’s experience.

E-Commerce Digital Marketing

Today, more consumers take advantage of the convenience of online shopping. Online stores allow customers to shop 24/7, avoid checkout lines, access international brands and find everything in one place. Online sellers also offer discounted prices, free shipping offers and a wide array of product options and price comparisons that attract more customers. Globally, there are approximately 2.05 billion digital buyers. Experts predict this number to grow to 2.14 billion by 2021. As worldwide internet use continues to expand, a large number of eCommerce stores face stiff competition and strict industry regulations.

E-Commerce SEO

The line between traditional and digital commerce is blurring. Statistics show that 63 percent of shopping occasions begin online. This means that no matter where customers are making their final purchase — online or in a brick-and-mortar store — their online experience serves as the deciding factor in whether or not they will go with your brand. Over the years, online shopping has significantly changed the global marketplace. This resulted in numerous physical store closures for traditional retailers. In July 2019 alone, Coresight Research recorded over 7,062 store closures across U.S. retail chains. If the pace continues, you can expect the inevitable fall of suburban malls as prime shopping destinations.

E-Commerce PPC

eCommerce optimization is a growing necessity for entrepreneurs and merchants across the globe. Experts predict that by 2021, there will be more than 2.14 billion digital buyers globally. This is great news for online marketers. But with millions of businesses vying for consumers’ attention, how do you gain a competitive edge?

Simply having a website or social media page is no longer enough to position your brand in front of your target market. You need a holistic online marketing strategy to promote your products and services to the right audience and grow your business. Boost your brand’s online presence and stay at the top of search results with eCommerce pay-per-click marketing.

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Increase your sales with these helpful tricks.

Keep the design simple

Your online store should be designed in such a way that it effectively meets the visitors’ needs and turns prospective buyers into customers. It should attract visitors from all walks of life and also keeps them there to explore your website. The web design should be as simple as possible, with no distracting links or images appearing in the product search, especially in the checkout. Avoid complicated animations, lengthy content, ambiguous terminology, and stock images as much as possible.

Be upfront with prices

Hiding shipping charges from the customers until they reach the payment gateway could have a negative impact on your sales and increase cart abandonment. Always make sure that the total price of a product is displayed to the customer on the first go. Stop playing the price-change game with customers. They won’t easily forget it if you spring a high price on them. The old saying that “honesty is the best policy” is still the best mantra; no pricing policy can compete with this.

Use high-quality images and videos

The customers won’t entertain the thought of buying your product if the image is blurry or otherwise unclear; they’ll perceive it as a cheap product. That’s why you should always try to use high-quality pictures to exhibit your product. The picture of the product should be so attractive (without being deceptive or generic) that it compels the buyer to own it.

Offer a navigation menu

The navigation menu should appear either horizontally at the top of the website or vertically on the left side, across all the pages. It should be well organized so that the customers can use it with ease. The navigation menu should enable customers to easily search for a product or service. The dropdown menu should be utilized to showcase the categories and subcategories of products or services.

Create scarcity

What is less in number is always more in demand. The product that’s “out of stock” or appears with the “sold” tag with a sad emoji on the site’s homepage is noticed more. Creating a scarcity of a product can improve sales of that particular product or similar products. Sometimes using small tricks along with keeping in mind the psychology of a customer can be good for business. The fear of missing out on the wish-listed product results in impulse buying. But remember, this tactic shouldn’t be repeated too often.

Offer extensive filters

Whether you are dealing with an offline customer or an online one, your ultimate goal as a seller should be a good customer experience. But things are a little different with an online customer. If they are not able to find the range of products they’re looking for, they’ll go to a different store. That’s why a well-organized filter is mandatory.

There are multiple strategies

Market Affiliation

The ecommerce site will use banner ads or referrals from better-known websites to guide prospective customers to their page.

Email Marketing

This is a great method to reach out to current customers, sending them promotional offers to keep them interested and loyal.

Personal Account Manager

Charges Remain Constant, No Matter What Plan You Are On!

SEO

Increasing organic searches is always a good idea for e-stores, as it can drive relevance and popularity up at once.

PPC

This is a viable option. You can pay other websites to advertise on their site, and they will get paid each time a customer clicks on your link.

Display Advertising

It is a great option for busy sites. You can create images and links that will end up in a clear view of the buyer, providing them with visual stimuli that encourage them to check you out.

Why web design is so important in e-commerce?

We’ve all been there – searching for products and services, only to land on a poorly designed e-commerce site. It’s off-putting and we’ll always go back to search results & pick another business instead. As a customer, you want a website to easy to navigate and loads quickly. As a business, you want your customers to spend time browsing your products and be able to make purchases easily as wells as quickly. As such, how your website is designed must be on your radar.

Why Do You Need Our E-commerce Marketing Service?

To survive from this fierce competition among the various online businesses to provide its customers the secure online stores, Inflatus Digital has expert team members that can develop and manages an excellent platform for your e-commerce needs and solutions for integrating payments. With these services, you can easily view your product line through the Internet and use integrated payment methods.

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Freelancing leading website design and website development and Digital Marketing company  in India.

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